Stop just running your business.
Start designing it.
I act as your on-demand Non-Exec Business Design Coach - for founders who want more than ‘cookie cutter’ advice.
You didn't start your business to fit into someone else's framework. You started it to create something meaningful.
After 25 years building businesses and supporting 100+ UK founders through leading innovation and start-up accelerator programmes, I know that great businesses aren't just built - they're designed with intention.
And yes, some call me a 'Business Therapist'. I get to the root of your challenge and help you find clarity fast.
Why I'm not your typical business advisor.
I offer a rare combination of creativity with commercial rigour. And I'll be your friendly challenger and hold you to account.
I’ve created a Design Coaching service that I wish I had access to when I was creating businesses. Someone I could trust to give me honest but well informed expert counsel. No BS. Which is sometimes hard to find within your own team (for lots of reasons).
This isn't about generic templates. It's about designing a business that fits you, your values, and your vision for growth.
My track record:
100+ founders supported across UK’s innovation ecosystem
Business Design support: Innovate UK EDGE, SETsquared, Knowledge Transfer Partnerships, School for Social Entrepreneurs, On Purpose and ZINC.
Global brands advised: Unilever, SAP, Heineken, Sony Europe, Specialized, Phillips UK and SITA.
Design Thinking (MA from The Royal College of Art)
Sustainable strategy (MBA ‘One Planet’ from The University of Exeter Business School)
Real-world experience from 20 years founding and scaling creative consultancies
Leadership expertise as a certified ILM Level 7 Coach and ‘real world’ experience in coaching founders through uncertainty to success
Read about my work on the Innovate UK Design For Growth programme and check my LinkedIn profile.
“Al brings together creative vision and commercial reality in a way that’s rare. He helped me see my business not just as a company, but as something I’m designing - with intention, creativity, and purpose.”
Ready to Design Your Business, Not Just Run It?
Let's have an honest conversation about where you are; and where you want to be.
Book a non-obligation ‘Discovery Call’.
No pitch, no pressure - just exploring whether Business Design Coaching could unlock your next chapter.
In this call, we'll:
Discuss your biggest current challenge
Explore how a Design Thinking approach could help
See if we're the right fit to work together